Our Story

George grew up on a horse stud in Wainuioru called Little Avondale. His passion was always stock and dogs, so shepherding at age 16 was a natural progression. He worked in the Wairarapa initially, doing his time at Wairere and on other properties, and then headed to the South Island for a few years, working on high country stations. After a stint overseas, he came home with the burning desire to own his own farm.

George on Grassendale Ram Stud

George Williams

 Luce grew up on Grassendale with her three sisters, went on to study Physiotherapy and then Veterinary Physio in the UK. Her passion was horses and she had a genuine love of the farm too. She joined George in his pursuit of farm ownership!


Luce Williams

Williams Family

Luce Williams

Additional Reading

Grassendale Country Wide Magazine Cover

Country Wide Magazine (Winter 2019)

We made the cover! Have a read here.

Ground Effect Grassendale Spring2015 1

Ground Effect Magazine

Have a read of Ground Effect Magazine (Spring 2015) featuring Grassendale Genetics here.

Country Wide Grassendale Winter2015 1

Country Wide Magazine (Winter 2015)

We featured in Country Wide magazine (Winter 2015). Check it out.


What Our Clients are Saying

"Our business mates 6000 ewes and 1100 hoggets, which we switched to Grassendale Genetics from a composite breed seven years ago. We use the Coopworths as a half cross with Romneys for hybrid vigour and to keep fertility high especially in the hoggets and two tooths.

We find George and Luce’s sheep to be a type with good depth, great feet and fantastic constitution. We enjoy seeing Grassendale Stud ewes in the commercial environment with the commercial flock when we preganancy scan them in June. They really hold there own in fertility and condition on the hard Grassendale hill country in large mobs.

We really look forward to watching George and Luce continue to improve their flock over the coming years, We’re confident there is yet more production to come from this type of sheep, under Grassendale Genetics’ management."

Dan & Pip Edmonds

Increase your performance here.